Molly Davies

Molly Davies

Delivering the future of sport.

Pawb are a sports engineering consultancy delivering advanced measurement and sports engineering expertise to enhance health, improve performance and access to sport.

Client

Pawb Labs

Sector

Sports & Entertainment

Role

Graphic Design & UX/UI

Pawbs project's landing image featuring the logo and a difused athlete running.

First Concept

A human-first approach to sports engineering. Inspired by inclusivity.

‘Pawb’ means everyone in Welsh. Co-founded by Lauren Holmes and Ieuan Phillips, Pawb is a name that reflects both their Welsh roots and their commitment to building a more inclusive sporting world. The first route was designed to feel approachable, professional and calm. I selected a sans typeface with soft curves, bringing a smoother and instantly more inviting look and feel to the brand. Paired with a logo mark that puts people at the centre of the brand.

light green card with a logo and pawb consultancy written in the center.
dark green card with a logo and the word pawb in the center.
light green card with a proposed logo in the middle.
dark green banner with the text We believe in a healthier, more inclusive sporting world written in the center in light green.
a swimmer in a pool doing butterfly with the slogan driven by data, lead by people and the logo on the bottom of the image.
a presentation card featuring a football player controlling the ball with the slogan the future of sport, engineered for all, and some location and date info.
a slide of a presentation containing info about the company mixing light and dark green.

Second Concept

A smarter approach to sports engineering. Inspired by measurement.

Drawing inspiration from Pawb’s own sporting graphs, this route brings a scientific, data-driven quality to the brand, echoing Pawb’s expertise in advanced measurement.

a different logo proposal forming a p with white filled dots over a black background.
same logo proposal forming a p with white filled dots over a red background.
pawb written in a different font in black over a whitesmoke white background.
Kelvin's quote if you cannot measure it, you cannot improve it in white letter over a red gradient and pawb on the botton right corner.
an athlete in the running track in motion with a p in red dots overlaying the athlete.
a presentation card written in white over a red background.
another presentation card with some info about the company over a read and whitesmoke background.

Third Concept

A forward-thinking approach to sports engineering. Inspired by movement.

Typography plays a big role in giving this identity movement. Intentionally using italics to convey motion and progress. This route is sharp, fast, and reinforces Pawb’s mission to drive change within the sporting world.

thirc concept with pawb on capital letters in light blue over a dark blue background.
third logo proposal on white over a blue gradient background.
footballers jumping for a header with pawb in capital letters written on top of them.
a dark blue card with the slogan smarter measurement, stronger performance. A better sporting future for all.
a presentation slider showg some data and graphics.

Feedback & Development

Presenting three concepts helped Pawb Labs explore which direction best represented their vision and could anchor future brand decisions. Lauren and Ieuan agreed that the concept inspired by movement best reflected Pawb’s forward-thinking approach to sports engineering.

From there, the identity was refined with a more distinctive logomark. Drawing inspiration from the forms of athletes, the mark embodies movement and progress. We also revisited the colour palette, selecting colours that work across the brand as well as data plots and visualisations.

athlete setting of for a sprint run on a running track.
multiple scratches of logos on black over a white background.
a white logo over a black background. The logo represents the sprinters starting position.
a different white logo over a black background. This one is tilted and represents the sprinters starting position.
same logo in dar over a violet and orange sideway gradient.
red logo and the words pawb labs in black over a white background.
red logo and the word pawb in white over a black background.
an screenshot of the website design featuring different cards, and sections of the website.