Driven by data, led by people. Pawb is creating the future of sport, for all.
Pawb Consultancy
Graphic Designer
Context
Background
Pawb believe that the future of sport should be smarter, fairer, and more inclusive. As a sports engineering company specialising in advanced measurement, they help athletes, brands, and organisations make better decisions through better data. From elite performance to community sport, Pawb deliver data-led solutions to improve health, performance and access to sport.
Challenge
To translate Pawb’s advanced measurement capabilities into a brand identity that feels approachable, inclusive, and forward-thinking.
Design Process
Defining Pawb
To kick things off, a series of conversations with Ieuan and Lauren allowed me to delve deeper and first define the Pawb brand, condensing the essence of the company into three statements to guide the design outcomes
Inspired by inclusivity
A human-first approach to sports engineering.
Inspired by movement
A forward-thinking approach to sports engineering.
Inspired by measurement
A smarter approach to sports engineering.
First concept
Inspired by inclusivity
Designed to feel approachable, professional and calm. I selected a sans typeface with soft curves, bringing a smoother and instantly more inviting look and feel to the brand. Paired with a logo mark that puts people at the centre of the brand.
Second concept
Inspired by movement
Typography plays a big role in giving this identity movement. Intentionally using italics to convey motion and progress. This route is sharp, fast, and reinforces Pawb’s mission to drive change within the sporting world.
Third concept
Inspired by measurement
Drawing inspiration from Pawb’s own sporting graphs, this route brings a scientific, data-driven quality to the brand, echoing Pawb’s expertise in advanced measurement.
