Designing wine labels is about condensing the visual concept, graphic clues and treatment of the name onto a tiny canvas. Working with Lee Middleton, Creative Director of Sense of Place, I designed labels that told the story of the wine within, reflected its quality, and secured shelf space in a crowded retail market.
Sourced from a single vineyard near Moorook in South Australia’s Riverland, the label takes inspiration from the Red Banded Cliffs along the Murray River, using abstract imagery to reflect the landscape.
The Domaine de Nidolères is a family vineyard situated in Tresserre, South of France. Writer Adrienne Cazeilles describes the area as ‘a harsh and dry land, burning hot under the summer sun, sculpted by the relentless gusts of the Tramontana’ wind. Inspired by Cazeilles' description of the region, the label uses earthy colours and a simple illustration style to reflect the land and convey a sense of modernity.
Pique d’été, translating from French to ‘summer picnic,’ encapsulates a wine that is fresh, fruity, with delightful citrus notes. The label is crafted to reflect these characteristics, with the use of colour and lively notes.
