Every business is unique. Their AI should be unique too.

Peak AI

In-house Graphic Designer

In an era where AI is so powerful, every business needs its own AI to win, but not every business can build it. With Peak, there is no need for a large, in-house tech team. I worked with Peak on their mission to simplify AI adoption to make great outcomes and rapid results accessible to all.

Image of the Peak website's landing page

Context

Challenge

To take the fear out of AI by presenting it as approachable, human, and beneficial.

Responsabilities

Creating engaging video and animation assets to support product launches.

Updating website visuals and improving the user experience through a redesigned site navigation.

Playing a key role in building out campaigns that were consistent across all touch-points.

Designing content for social media, email marketing, and Google Ads.

Product Video

For inventory AI

At Peak, I sharpened my video creation and animation skills by working on large-scale projects that pushed me to develop and refine new skills. This product video for a new application was designed to be dynamic, to hold attention and deliver the message effectively.

Website navigation

Improving the user experience

The challenge

Peak’s wide range of AI applications risked overwhelming new users. The previous navigation made it difficult to understand each tool or find the right content.

The approach

I simplified the structure with a clear hierarchy, full-screen navigation for better visibility, and space to include additional context and links.

The outcome

The redesign reduced complexity, improved user flow, and made Peak’s diverse offerings easier to explore.

Application icons

Personalised, minimal icons designed to give all thirteen applications a clear and tangible look.

AI guide

& Campaign Graphics

Challenge

How might we help businesses understand the value of adopting AI as a driver of growth, profit, and efficiency?

Outcome

Targeted ads and an in-depth guide with industry insights.

This campaign highlights the ways in which AI can enhance marketing by gaining a deeper understanding of customers, targeting specific audiences, and moving away from blanket marketing strategies.