Peak

Animation / Website Design / Social Media / Editorial Design

As an in-house designer at Peak, I created animations and videos that promoted applications designed to drive growth, profit and efficiency for businesses. I played a key role in website updates, contributing to the design with a focus on improving the website’s navigation menu for an improved user experience.

Working closely with performance ad specialists and campaign managers, I designed ad creatives and campaigns that drove engagement. One of my key contributions includes the ‘Be less robotic with AI’ campaign and guide that highlights the ways in which AI can enhance marketing by gaining a deeper understanding of customers, targeting specific audiences, and moving away from blanket marketing strategies.