Studio Ume

Brand Identity / Photography / Website Design / Social Media

The name Ume is inspired by the plum blossom, also known as the Ume blossom. Plum blossoms are the first flowers to appear in the early spring in Japan, and often when there is still snow on the ground in China, making them a symbol of perseverance and hope.

I’ve been on a journey with Emma since she first started making jewellery during the global lock-down of 2020. From the initial stages of brainstorming business name ideas to the development of her website and establishing her presence on social media, our journey together has been multifaceted. We worked together to craft a sophisticated and enduring brand identity that mirrors the essence of her handmade jewellery.