GMI Construction

Social Media / Campaign

GMI is a well-established building and construction services company in the North of England. I worked with GMI to create the graphics for an impactful Social Media Campaign for International Women’s Day, aiming to raise awareness of the gender gap within the construction industry and showcase GMI’s efforts to bridge that divide.

Placing women at the centre of the campaign was key. We showcased the wide variety of roles women hold at GMI, both on-site and off-site, through imagery and clear role identification. This approach not only celebrated the women already shaping the industry but also aimed to inspire broader inclusion and representation.

To further reinforce the campaign’s message and maintain brand cohesion, I designed a logo for Women in Construction using the building blocks from GMI’s existing logo to ensure recognition through a familiar style. The new logo was used across all social media platforms during International Women’s Week to show solidarity.