Reserve Wines believe that wine should be exciting, not exclusive. I led their brand identity refresh from concept through to completion, creating a vibrant and memorable identity designed to appeal to a new generation of wine lovers and better reflect their values.
We developed three brand personas to better understand customer values, beliefs, attitudes, and behaviours. Forming the foundation for all future creative development.
Susan, 47
Office Manager
A corporate buyer purchasing wine for office events and gifts. She relies on reviews and recommendations and values excellent customer service and reliability.
Nigel, 35
Deli Owner
A supporter of local businesses who is likely to discover Reserve Wines at Altrincham Market. Loyalty is built through great in-store experiences and follow-up marketing.
Harry, 28
Digital Executive
New to wine and curious but cautious in his choices. He looks for affordable bottles that still deliver quality and values clear expert guidance as he builds confidence.
By playfully acknowledging how little most people know about wine, the brand removes pressure from the buying experience and invites curiosity through humour. This light-hearted, conversational approach positions Reserve Wines as knowledgeable and supportive.
French to ‘summer picnic,’ encapsulates a wine that is fresh, fruity, with delightful citrus notes. The label is crafted to reflect these characteristics, with the use of colour and lively notes.
