Reserve Wines

Brand Identity / Digital / Illustration / Print

→ Project from Glorious Creative, Manchester.

First opening in 2003 in West Didsbury, they have used their wine expertise to build a loyal customer base across the North West. But it wasn’t always like this. In fact, Reserve Wines was born when owner Kate visited a wine shop and was made to feel uncomfortable for her (then) lack of knowledge surrounding wine.

Reserve Wines wanted to cut through the noise of an overly saturated and competitive market with a refreshed, future-proof and consolidated look and feel. They wanted to appeal to a larger audience by making the brand more memorable and fun, in an effort to inspire the next generation of wine connoisseurs and better reflect their values. Happy with their existing name and ethos, we set out to provide Reserve Wines with a well-needed brand identity refresh that encapsulated the empowerment and adventure of their wonderful world of wine.